Amanda Leavitt

An e-commerce analysts and web marketing consultant who can contribute to improved sales and profitability.

Key Skills

Expertise in web marketing and online media

Proficiency in tactical web marketing consulting

Experience in website analysis and optimization for marketing

Affiliate marketing, PPC, and SEO marketing management 

E-commerce marketing planning and analysis

Web research and analysis

Education

Master Certificate in Internet Marketing, San Francisco University, 1996

Bachelor of Arts in Marketing, City College, 1993

WCI's marketing coach certification, 2000

Advance Diploma in Web Centric Computing, 2003

Certified ScrumMaster (CSM), 2007

Experience

•Freelance web marketing consultant, coach, and trainer, 2003 to present

Mentoring web marketing efforts of the existing and new businesses

Guiding business owners on latest web marketing trends and social media marketing

Focused approach for small businesses to start effective web marketing strategy 

Creating avenues for cost-effective and successful web marketing

New and fresh idea insertion to reinforce web marketing

Helping develop brand awareness and credibility on the web

SEO auditing and beefing up web marketing strategy

•Internet Marketing Specialist, Photon Web Solutions, 2000-2003

Establish in-house SEO system and web marketing processes

Formulate and implement SEO strategy

SEO audit and enterprise-level link building

Content & link bait creation

Web analytics, reporting & generation of actionable insights

Landing pages optimization

Educating sales and PR team on SEO practices 

•Internet Marketing Executive, Westpac Technology, 1996-2000

Planning and implementing SEO strategies 

Leading the SEO team for search engine optimized website creation

Web brand identity management

Developing functional requirements for web marketing projects

Competitive web analysis